Some of the ads were funny, most were serious, but all the parties tried to find the Purim costume that would most appeal to the electorate.

The most amusing part of the election cycle came on Tuesday, one day before Purim, when parties perform their spiels – otherwise known as televised campaign ads.

Some of the ads were funny, most were serious, but all the parties tried to find the Purim costume that would most appeal to the electorate.

The Zionist Union’s ad masqueraded as one for eHarmony or another dating site, describing the coupling of party leader Isaac Herzog and No. 2 Tzipi Livni, complete with heartwarming music and mutual compliments. They seemed to be advocating nepotism by playing up their parents’ qualifications – Herzog’s father was president and his grandfather was chief rabbi, and Livni’s dad was a head of operations in the Irgun. Continue reading