Online election videos aren’t new to Israel, but they seem to have taken over this election’s campaigns.

The election campaign kicked off in December, when Prime Minister Benjamin Netanyahu fired then-finance minister Yair Lapid and justice minister Tzipi Livni, and it didn’t take long for social media to fill up with viral campaign videos. Three months and hundreds of online videos later, the televised election ads that will be aired on television beginning Tuesday seem redundant. Continue reading