Experts say efforts to spread Israel’s message around the world have markedly improved since previous skirmishes in Gaza.

The Prime Minister’s Office and Foreign Ministry have been hard at work spreading Israel’s message in Operation Protective Edge for the last week in an effort that is mostly paying off, experts on public diplomacy in and out of the government said Sunday.

“We see [public diplomacy] as a war front like any other,” Foreign Ministry Deputy Director-General for Communications and Public Diplomacy Arthur Koll explained. “It’s a different kind of warfare, not one where missiles are flying or gunshots, but there is great importance to words, feelings and the sympathies people develop. It’s important to our national security. In this operation, it’s a central arena.” Continue Reading