Zionist Union pulls itself together with ad guru Reuven Adler

Zionist Union’s campaign has been, to put it bluntly, a mess. This week, however, the cavalry arrived in the form of advertising guru Reuven Adler.

Weeks after Labor and Hatnua united and jumped to the top of the polls with the joint list riding high after the Labor primary boosted younger and female candidates, the campaign seemed directionless and running adrift. Continue reading 


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