Lapid on Facebook: Direct communication or distraction?

Experts weigh in on the new Finance Minister’s use of social media to get his message across.

Several days have passed since Finance Minister Yair Lapid posted his much-discussed “Ricki Cohen” status on Facebook, but social media experts are in agreement – it was a success.

What Lapid succeeded in doing, however, is another question. Some social media professionals praised the finance minister on Wednesday for connecting to the public by directly releasing messages via Facebook. Others, however, accused him of bolstering his celebrity status and keeping the public discourse shallow. Continue Reading

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