Trading in hasbara for politics

Ayelet Shaked hopes her experience as a pro-Israel activist will help her become an MK for Habayit Hayehudi.

Hi-tech marketing manager by day, Zionist crusader by night. It may sound like the life of a comic-book character, but that is how Ayelet Shaked, 36, has been living for the past two years, as the leader of hasbara (public diplomacy) NGO “My Israel.” Now, Shaked wants to turn Zionism into her day job, vying for a seat on Habayit Hayehudi’s list for the next Knesset. Continue reading